Messaging is the most reliable way to connect in today’s fast-paced world. All you need is just under 160 characters to grab anybody's attention. Save time and save money. Win-win! With the ever increasing mobile population dawned the era of mobile marketing. The present footnote where the mobile phones outsell the number of toothbrushes sold every year, the mobile market is the best way to connect. An average person uses their mobile for a myriad of things like, checking bank balance, mobile bills, confirm flight/train tickets. It is no surprise that SMS is the most used feature on phones after the call option. While e-mail campaigns are decaying with only a 6% response rate, SMS campaigns have a whooping 45% response rate. For all the businesses that want to reach their audience, SMS is the way to go!.